We help good causes have greater impact.
Who We AreWe believe the organizations that make our world better need to be unapologetically bold about what makes them unique.
Let us help you find the magnetic ideas that fire up your supporters.

Bay Area Discovery Museum
In partnership with the board and staff we helped the museum articulate the world they imagine; one in which every child grows and thrives through joyful play.

California ChangeLawyers
We co-created a bold new name, indeed a new word – California ChangeLawyers – breaking new ground and positioning them as social justice leaders.

Rhodes Trust at Oxford University
Mission Minded was selected because of our ability to facilitate honest conversations about diversity, equity, inclusion, and justice.
Who We Help
Blog Posts

Every Organization Needs a Headline. What’s Yours? (Part 1)
July 31, 2025
Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…

Stop Playing it Safe–3 Ways to Make your Next Campaign Unapologetically Bold
May 22, 2025
Feeling stuck with the same old fundraising case? Learn three ways to make your next campaign unforgettable, urgent, and inspiring enough to move your donors to action.

Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist
February 27, 2025
With funding in question across our sector, waiting to see how things shake out before engaging your donors is a mistake. Here’s your checklist to strengthen fundraising communications and engage…