Business for Social Responsibility (BSR), the world’s leading proponent of corporate social responsibility, needed to create marketing collateral that could attract the attention of Fortune 1000 business leaders.

Serving member companies around the globe, BSR, a nonprofit organization, needed help in determining how to position its brand against for-profit competitors offering similar services to an audience of sophisticated corporations. BSR turned to Mission Minded. Mission Minded’s process began with a strategic initiative that helped define the organization’s most compelling brand attributes. Mission Minded helped BSR articulate its brand positioning and bring it to life: Trusted Expertise.

The initiative then led to design of a suite of integrated marketing collateral. Mission Minded helped BSR design a new presentation folder, brochure, newsletter, HTML newsletter templates and an eye-catching conference display to attract senior business leaders from around the world. “With their high commitment to customer service, nonprofit expertise and extraordinary creative work, Mission Minded has been the perfect marketing partner for BSR.” – Matt Hirschland, Ph D., (Former) Director Research & Communications