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Previously known as Advocates for Change, this organization needed a stronger brand. Mission Minded suggested renaming the organization and adopting the nationally known brand name, CASA—which would immediately make it familiar to a wider audience—and adapting it to their county of operation.
| The organization became CASA of San Mateo. To take full advantage of the name change and communicate more effectively, Mission Minded helped refine the organization’s brand, developed a new tagline, and wrote key messages and sound bites.
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CASA of San Mateo also needed assistance with their fundraising, so Mission Minded produced a Case for Support that speaks dramatically about the critical services CASA provides, the difference it makes in the lives of children, and how the reader can help. It has considerably improved the organization’s fundraising efforts.
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For more information about other CASA of San Mateo projects, visit these portfolio pages:
Case For Support
Case For Support
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