To appeal to major donors at various giving levels A.C.T. fundraising leaders sought to create a set of logos with a consistent overall look and feel. The logos needed to clearly convey the benefits associated with donating at certain levels, with the most prestigious design being created for the highest giving level.

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To mark its 40th anniversary of staging cutting-edge productions in theater arts, A.C.T. needed a logo that would both honor its history and inspire interest in the special season of performances planned to celebrate this milestone. In keeping with A.C.T.’s commitment to being open to all audiences, the logo needed to strike just the right tone of loftiness, accessibility and celebration.

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