Mission Minded guided the renaming and rebranding of the National Equity Project (formerly known as the Bay Area Coalition for Equitable Schools, or BayCES) in order to better position the organization with potential clients and to help them reposition themselves from local to nationwide status. In addition to the new name, Mission Minded developed National Equity Project’s new tagline, logo, and website, all of which were warmly welcomed by leaders, staff, and board.

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