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When Bay Area Coalition of Equitable Schools looked at their name, they realized they had a problem: They were no longer just serving the Bay Area, and they were no longer a coalition. In the course of their success, they had outgrown their name, as well as the language they were using to explain their work.
| Moreover, the organization needed to shift its culture in order to better position itself to attract new clients—school leaders who seek guidance in ensuring that all students have an equitable opportunity for a quality education.
Mission Minded guided the organization’s leaders through a complete rebranding process. A new name—National Equity Project—was born, along with a new logo and tagline to give it meaning.
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Mission Minded also developed National Equity Project’s new tagline, logo, and website, all of which were warmly welcomed by leaders, staff, and board.
The new brand and messages of National Equity Project are the groundwork for a new era of success for the organization.
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For more information about other National Equity Project projects, visit these portfolio pages:
Logos and Identity Systems
Logos and Identity Systems
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