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University of California Press is known for its pioneering books on critical social issues, beautifully crafted art books and monumental works of research.
| Yet the institution was not well known as a nonprofit organization. UC Press faced a challenge in communicating its need for donations and appealing to a wider audience of donors. The organization sought to understand its brand in order to more effectively represent it to a spectrum of constituents.
Mission Minded led an intensive brand research study for the organization that included internal stakeholder interviews, qualitative focus groups, and quantitative analysis. The result was a redefined brand positioning for the organization, adoption of a new name—UC Press Foundation—brand descriptors, key messages and recommended brand marketing tactics. |
UC Press has successfully put the plan to work and also engaged Mission Minded to design the annual report that was the launch of the new brand positioning: Preserving and disseminating culture and knowledge through academic inquiry. The sleek, clean design reinforced the most compelling attributes of this nonprofit publisher.
“UC Press has learned a great deal from our work with you and are most appreciative of your time and expertise. We believe we will become a stronger organization as a result of our association with Mission Minded!” – Deborah Kirshman, Director of Development |
For more information about other University of California Press projects, visit these portfolio pages:
Annual Report
Annual Report
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