Branson, a prestigious Bay Area high school, asked Mission Minded to assist with a rebranding/messaging effort because they felt that prospective students and their families weren’t fully understanding all aspects of this special community. Mission Minded led the school leadership through a process that produced key messages and sound bites that accurately communicated the personality and values of the school. We then developed a new viewbook, admissions package, and website to convey the warm, welcoming nature of the school in order to draw a more diverse applicant pool.

Look Inside.